The validity of class conflict, feminism, diversity and inequality in Essay

The validity of class conflict, feminism, diversity and inequality in the context of organization theory - Essay Example Reform is more thoroughly implemented through legislative change and mandate at the state or national level. Organization theory charts a multi-disciplinary approach to the structure of business institutions, alternatively relating psychological studies, anthropology, sociology, and systems theory to methodology and research drawn from other social sciences in order to de-construct business organizations and understand them thoroughly. In a sense, organizational theory does reflect multiculturalism in its multi-disciplinary inquiry, but feminists and other civil rights activists have had a much stronger ability to effect business practices by targeting social legislation and the education system as places to implement political change. In many ways organization theory and the evolution of multicultural awareness within it in the 20th century as related to feminism, diversity movements, and civil rights must be seen in context with the Marxist movement, with which it competes in many ways historically.

Testing and Assessment in ELT Essay Example for Free

Testing and Assessment in ELT Essay The notion that language tests have a damaging effect upon learning is reflected in much contemporary academic and media based criticism and speculation. This can be seen in relation to the meaning of the language being learned and the social context deemed crucial to understanding and developing language use. This is primarily because unlike many of the other educational disciplines, language is a cornerstone study as it is used in every study and forms the basis for all shared intellectual knowledge. That is to say, that every study uses the convention and medium of language as a basis for its knowledge. Furthermore, it is comparatively ambiguous in nature as it relates to the everyday development of the child and every stage of learning. It includes the very communicative and social reality of the individual and is used in thought itself. Other studies can be subsequently seen as having their own particular forms of language, which break from the socialised identity of the child in some respect. For instance, a studier of biology need not use the terms, words and knowledge they have come to learn in everyday life. Due to this, learning such technical forms of knowledge can be seen as something of a distinct formal language used for education. However, in the study of English language this is not possible as it incorporates the very understanding of language itself along with the identity of the child or learner. It is due to this that concerns have grown regarding the formalised testing of English. And it also due to this that we can agree with Hughes contention that such testing has a harmful effect on teaching and learning and fails to measure accurately whatever it is that they are intended to measure. Essentially, they do not measure the relevant foundational and social knowledge that forms an understanding of language itself. Subsequently, in this assignment we will be looking at some of the relative concerns in English tests and putting forward some of the theoretical and practical alternatives proposed and practised by educational theorists and researchers alike before presenting our conclusion. With this in mind, we shall turn to the role of the class room environment in the teaching of English language. The Role of the Class Room Environment The main concern related to the study and teaching of English language is regarding the concept of input. Input generally refers to the exposure that the learners have had with the authentic language being used and taught. It is input that constitutes the main focus of the English language class and the development of English related knowledge and development. This insight is used primarily as an entry point into the study of language and acts as the catalyst for any of the various topics being covered. Input can come from a range of diverse sources. This includes the teacher. However, this also includes the learners as well as the learning environment itself. As a technical term, input is relative to intake, which refers to the intellectual absorbing and internalising of the input based upon the subsequent topic and discussion. This therefore relates to the process of word and knowledge acquisition. Knowledge and language acquisition theories emphasise the importance of comprehensible and relative input. This is essentially language that is just beyond the competence of the learner and just outside of their field of internalised knowledge. This is generally referred to as being outside of the zone of proximal development; meaning outside of the learner’s own experienced and intellectually internalised structure of conceptual knowledge. However, if the input were too far outside of the zone of proximal development then the learner would not be able to understand. Contrastingly, if it were inside the zone of the proximal development then the learner would find this unnecessary or perhaps conflicting knowledge. However, with it being outside of the zone of proximal development then the learner can relate this new information to their already established structure of knowledge and build upon it to see how the new intellectual stimuli, information or language relates. Ultimately, this provides the ideal conditions for acquisition to occur. Further, this is reflected by the research of Lambert who states that: ‘Learners are encouraged to construct and produce knowledge in meaningful ways through the acknowledgment of prior experiences. Generative learning environments promote deep, engaged learning’ (Lambert 2003). This all means that the classroom environment is crucial to the teaching of English and the information input into this environment must be at an intellectual level at which the individual can begin to build from their own knowledge. However, this is also integral to the group, as in accordance to acquisition theory the group must be able to communicate and exchange their understanding within the classroom. This means that a focus is imperative to the class room environment and that the tasks are hugely important for the social learning dynamic. Essentially, if there is little communication between learners, then the intellectual development and needs of the group will be at odds and many of the children will be left behind as others excel. Although the case can be made for differences in intelligence and intellectual ability, such a difference made by an unequal environment and focus is artificial and would cause a discrepancy in either the focus or the input. Essentially, the difference in intellectual capacity and acquired knowledge would be due to lack of awareness rather than higher abilities of certain individuals. By keeping the class room environment an equally focused group made to share and exchange different knowledge and insights regarding a specific topic, the group can then become a mutually orientated group focused upon a shared goal. This also shows the importance and significance of the children’s identity, as without recognition of an individual’s identity and experiences within the social dynamics of the teaching environment the child may not be able to relate, understand and/or develop.

The Chocolate Industry In India

The Chocolate Industry In India Introduction This assignment deals with the organization whose current main product is at maturity stage in the market life cycle and its sales have been reduced, to sustain its market share the organization has to go for product development to defend it from its rivals. The organization chosen for this particular scenario is Lotus Chocolate Company Limited. An Overview of Chocolate Industry in India The chocolate industry in India as it stands today is dominated by two companies, both multinationals. The market leader is Cadbury with a lions share of 70 percent. The companys brands (Five Star, Gems, Éclairs, Perk, Dairy Milk) are leaders their segments. Till the early 90s, Cadbury had a market share of over 80 percent, but its party was spoiled when Nestle appeared on the scene. The latter has introduced its international brands in the country (Kit-Kat, Lions), and now commands approximately 15 percent market share(rediff.com).The Gujarat Co-operative Milk Marketing Federation (GCMMF) and Central Areca nut and Cocoa Manufactures and Processors Co-operative (CAMPCO) are the other companies operating in this segment. Competition in the segment will get keener as overseas chocolate giants Hersheys and Mars consolidate to grab a bite of the Indian chocolate pie. Per Capita Chocolate Consumption (in lb) of first 15 countries of the world Rank Countries Per Capita Consumption (in lb) 1 Switzerland 22.36 2 Austria 20.13 3 Ireland 19.47 4 Germany 18.04 5 Norway 17.93 6 Denmark 17.66 7 United Kingdom 17.49 8 Belgium 13.16 9 Australia 12.99 10 Sweden 12.90 11 United States 11.64 12 France 11.38 13 Netherlands 10.56 14 Finland 10.45 15 Italy 6.13 INDIA, stands nowhere even near to these countries when compared in terms of Per Capita Chocolate Consumption. (Data sourced from LMC International, The world cocoa market outlook).Chocolate and confectionary market is valued around US$ 282.6mn and which is divided into three main sectors or groups namely sugar boiled confectionery with US$ 65.2mn, next comes chewing and bubble gums with US$ 87mn and the major chunk goes to milk chocolate with US$ 130mn.Chocolate Consumption Structure by age groups are as follows- Children 55% Adults 12% Young Adults 33% (Data sourced from Overview of Indian consumer goods) The chocolate market in India grew by 19 per cent and reached the market value of INR 17.9bn(2007), low consumption patterns have been changing due to the raising economy(www.just-food.com). The market is divided into two segments urban and rural segments, the consumption of chocolate is higher in urban areas and lower in rural segment,the growth rate of urban is higher( Data sourced from Overview of Indian consumer goods). This poses a high potential for chocolate manufacturers as the raise in population who are opting for chocolates as alternatives as local mithais, as a part of cultural transition due to the high influence of western cultures at work and other areas(The Dark Chocolate Rush). Background of the organization Lotus Chocolate Company Limited is established in the year 1992 (www.lotuschocolate.com), It is renowned for its innovative chocolate design and their variety taste when compared with competitors. The plant is located at Medak district Andhra Pradesh. They provide consumer and industrial solutions for different chocolate manufacturers. The famous chocolate brands/products produced are Chuckles, Superr Carr and Tango. Lotus is also famous for producing customized chocolate gift packs upon consumers request(www.lotuschocolate.com).The core target market of the organization is the low end niche group(children young adults). The organization lost its core market share due to the increased marketing efforts and rapid development of new products based on changing customer trends(The Hindu Bussinesline). Issue-1 Decline of Lotus chocolate brands (Superr carr, Tango chuckles) in the market due to changing consumer and chocolate industrial patterns, high competition from well established multinationals such as Nestle Cadbury. The main objective of Lotus chocolate company ltd. is to regain its market share and stand against competition. SWOT Analysis Strengths Experience in chocolate industry. Brand presence in the market. Established industrial supplier. Medium production capacity. High suppliers base. Customized products facility for consumers. Weaknesses Limited distribution facility outside South-India. Poor advertising strategies. Limited product range. Limited resources. Opportunities Strong growth potential in South-India urban region. Raise in chocolate consumption. Market expansion into North-India. Changing consumer behavior patterns. Threats Aggressive market penetration by multinationals Price sensitive market. Competitive position of Lotus is fragile. Increasing production costs. Vast cultural influences on buying patterns. Alternatives to regain the market position and share by using Ansoffs Matrix Option A (Market Development) Developing markets other than core markets, such as moving into north Indian market or entering into other markets where the product or brand is not present. Option B (Diversification) This option deals with shifting the interests of the organizations core interest into other businesses interests, for instance moving away from chocolates and entering into cold drinks or clothes or etc. Option C (Market Penetration) This option deals with penetrating the existing core market with lower prices and more products with enhanced distribution processes. Option D (Product Development) This option deals with developing new products to compete in the market and to sustain the companys presence in the market . Recommendations A mixture of market penetration ( C)and product development (D) because for the following reasons This gives opportunity for Lotus chocolate to develop a product to sustain its brand value,market share,to increase its financial position and consumer base. Due to increased competition in the market, developing innovative tastes and along side producing chocolates with lower health effects such as Organic chocolates. As the organic market is gaining interest among the higher class segment(Indias booming organic market, rediff.com). Market penetration helps Lotus chocolate to revitalize its distribution systems and revitalize its brand image among the targeted consumers at sustainable price as the brand has its presence already in the market. Product development helps Lotus chocolate to over come its past weaknesses and product is the core and brand enhances its value. The rising chocolate consumption poses an opportunity which can be converted into financial means, develop a strong brand image and loyal consumers. Why not for Market development Diversification can be justified by the following sentences- Market development needs much heavier finance and it needs to invest more time resources , it deals with entering into new markets which are more complex and the risk is higher, in-turn concentrating on new markets may led to the fall of existing markets. Diversification deals with completely moving from core operations into new businesses and it is very risky and needs much time to develop and build reputation from scratch, these two options would need high monetary resources. Based on the present situation and Lotus chocolates swot analysis the best and feasible options are market penetration and product development which deals with existing markets. After deciding on what course of action to be carried for sustaining and developing the brand value and consumer base. The options and strategies chosen are product development and market penetration. After deciding to go for product development next comes what product to develop and whom to target, how to reach them and what are the core benefits the product is to deliver and the value chain process from suppliers to consumers. The strategy opted for reaching the perceived state of position is focused differentiation strategy coupled with best cost provider strategy from porters five generic strategies(Thomson etal,pg. 134).The focused differentiation strategy concentrates on a narrow buyer segment and outcompeting rivals by having lower costs than rivals, best cost provider strategy deals with giving customers more value for their money by incorporating good to excellent product attributes at a lower cost than rivals. According to an article named Indias booming organic market states that India would be both a major organic food producer and consumer, the potential of consuming organic food products are on a raise due to increased awareness about health and having environmentally friendly raw-materials. According to article named Global Organic Business the consumption of Organic beverages and confectionary would increase drastically in India by 40 % by 2020, starting early would be better option to reap the future benefits and would help us to establish ourself in the market. The core target group is children aged from 14 to 18 years old,teens and adults from rich urban segments and upper middle class sections. Branding of Hercules Branding adds value to the products and gives additional identity to the products and their consumers, products mite change but brands will not change and once a brand decides its characters and features it remains steady for longer time. Developing optimal brands needs a change in corporate management culture and their attitude. The influence for deciding a brand character is explained below Branding is one of the main ingredient in the success of the product in the market, the proposed brand values for Hercules is its premium nature, pure nature and energy, individuality and freedom. As Hercules is not a just a chocolate its more than an luxury experience. Marketing Mix Marketing mix consists of 4 Ps namely product,price, promotion and place (distribution). The right strategies for all these Ps are necessary for success of the product or service in the market. Product Product is the physical representative of the companys core value transition from organization to the consumers. Product strategies deal with the issues such as package, product shape,product features and product quality. The package is designed based on the target market and product features. The shape is also designed based on the perceived best by the target market and brand image. Packaging also has implications on the perceptions of the consumers which visually appeal them and classify the product into premium product. The levels of product are as follows- Core Product- The core benefits of the organic chocolate is that of its health benefits and taste variety. Tangible Product- The tangible are those benefits which are positioned by the packaging and advertisements. For this organic chocolate the tangible benefits are premium quality. Augmented Product- The augmented benefits are the values which reach the consumers expectations , which are non-tangible and can be measured only in-turns of consumer reply in favor of praising the product. Potential Product- The potential product benefits surpasses the expectations of consumers and the core-product, which would obtain large consumers delight. Product differentiation strategy provides the primary source for competitive advantage, this also provides a platform for developing future products under the same brand. Product strategy is directly linked to the strategies of the organization. The product line is available in two versions of weight namely 100gms and 200gms. Name of the Organic Chocolate is Hercules Price Pricing strategy deals with pricing the product based on the current market pricing structure, organizations break even, psychological pricing. The pricing strategy is also based on the product and the targeted consumers. The pricing strategy used for this product is a mixture of premium pricing and quality-based strategy. The cultural aspects of the target market has a profound impact on spending and food habits. The costing of the new product is one of the tough jobs of management. The cost of the product has direct relationship with positioning of the product. The factors to be considered while deciding a price for Hercules are as follows The consumer spending structure and their patterns are to be analyzed and find the average and the best cost in the market for Hercules. The companies costing systems and proposed investments for developing Hercules and the rate of returns expected by the organization. The brand strategies and the positioning strategies proposed for the Hercules also have their share on deciding the price. According to the article defining the premium chocolate market, the appearance of luxury chocolates in the super marts as the aspirants for consuming luxury has become a trend and even those who cannot afford the luxury goods are having premium chocolates as alternatives to satisfy their urge to feel good. A research presentation from Ledbury Research states that there would be 140,000 families in India with annual income around $230,000. The consumers spending have dramatically increased on apparels,food and entertainment. The pricing strategy which has been decided is value-based pricing and quality based pricing, the price decided after calculating the ROI,manufacturing costs , promotional costs distribution cost is 75 rupees for 100gms and 150 rupees for 200gms. This is unpriced structure across the market. The custom ordered chocolates online are priced based on their ordered quantity and their flavor structure. Pricing is done in a way to differentiate from competitors and duplicate products which are a major threat in Indian market, Organization to move towards price excellence for better market acceptance. Distribution Distribution deals with making product available to the consumers at right time and right place, the considerations for designing the distribution network deals with the consumers choice, companys resources and market infrastructure. The distribution sector in India is fragmented and completely complex due to the large size and fundamental infrastructural problems such as electricity, roads and warehouses. The main distribution system is divided into three segments namely distributors, wholesalers/super-marts and retail stores. The major factors which influence the distribution strategy for the Hercules is the product strategy, organizations strategy for business, target consumers. The strategy which is selected for distributing this project is selective distribution which means the company selects few distribution channels to reach target markets through which the product availability can be controlled by the company, this also assists Lotus chocolates to keep their brand image and to maintain the premium image of the product. Based on the competitors distributions channels, consumers choice and feasible options of the organization the selected ways to reach the target market are super markets , premium chocolate stores, hyper malls , airports(duty free stores ) and through internet directly to consumers (online). The distribution picture can give you a complete idea about Lotus chocolate distribution channels for Hercules. The picture states that they are single layer channels, double layer channels and triple layer distribution channels to reach the targeted consumers. As developing a strong customer base and differentiating the Hercules from other competitive brands and products, Lotus chocolate has developed a program for its customers to design their own organic chocolate online with the available options, through this options customers can directly buy and give their feedback directly. Promotion This is one of the most important aspect of the marketing mix which would decide the success of the Hercules(Organic chocolate ) in the market. Promotion deals with promotional activities such as advertising, promotional strategies such as offers, discounts, public relations and publicity. The promotion aspects aim at creating an impact about the Hercules on the mind sets of targeted consumers. We are going to use one of the oldest marketing strategy for promoting the product to the target market through AIDA model (www.changingminds.com), AIDA means to attract by visual appeal such as cool ads, create interest among the target market, then develop desire among consumers by proving more information about core and potential benefits of Hercules and the final one is action this is considered done when the consumers by the product. In addition to the AIDA model, the consumers interest through sharing benefits and values, opinions with customers and asking for their feedback via blogs, post and emails. The channels used to reach the target market are through print media, internet, television, out-door campaigning and point of sale. The basic message in the strategic marketing communication would be more of product oriented and would explain about the products core benefits and its core values which add value to the target market. The chocolates are advertised through 360 degree for complete. The television channels which are known for reaching target markets and their share are explained below The subliminal message which we want to pass on to consumers is that Hercules is not just a chocolate but its a wonderful and joyful experience and its merely more than a chocolate. This also needs to break and build the present brand image of Lotus chocolate company Ltd. Promotion and popularity of the product are directly proportional to each other. Emotional flavor infusions in the marketing campaigns would attract the targeted consumers. While marketing in India you need to understand the cultural aspects of the target market. Hofstedes cultural dimensions would assist in understanding cultural aspects of the consumers and also helps in designing an innovative message. The chart below explains power distance index, individualism, masculinity, uncertainty avoidance index and long term orientation. Sourced from (http://www.geert-hofstede.com/hofstede_india.shtml) As the above graph indicates that higher PDI means higher inequality among different sections of people, its also indicates that India is a collectivistic society, uncertainty avoidance is lower at 40 per cent which indicates that people are open to any uncertain situations and ideas. (wwww.geert-hofstede.com). By understanding the above graph the message through with we need to reach our target market should be designed and developed in way that it should touch them culturally and explain the health benefits and environmental benefits Hercules is going to provide. Other than television ads, there are also other channels through which we can reach consumers such as wall paintings, print media advertising such as publishing in premium magazines of sports, movies,business and animation. Point of sale posters at shelves at super stores, out-door campaigning at malls and multiplex cinema halls, conducting competitions on environment at international schools for faster promotion among schools. Another important form of advertising through online such as website ,pop-ups at yahoo, google,windows mail, orkut, twitter,face-book and much more. One more aspect of promotional channel which is gaining popularity is mobile advertising such as through mobile phone messages and mobile games. The utilization of full resources at maximum rate would help Lotus chocolate to create an impact in the market and target market and helps to establish the Hercules. Evaluation of the Hercules Success in the Market Evaluation is done based on the sales patterns. Consumer feeling are collected using feedback such as compliments and complaints. Key partnership with retailers and examining the consumer behavior towards Hercules. A primary research for understanding the current advertising strategy and the message passed through them and what target consumers understand and perceive. Marketing Production Schedule/Plan for Hercules Production objectives The main objective is to procure green or organic or chemical free cocoa and other raw-materials. Insure the quality is double checked. Ensuring that the process flow is smooth and meets the production capacity. Targeted production percentage is to produce 75 per cent of Hercules than other nominal brands which are out competed. Production of customized Hercules for customized orders are to be produced 25% of the total capacity. Marketing management objectives Increase the awareness about Hercules among the target market segments by 30% per annum. Decrease the potential customers resistance by 25 percent per annum. Position the brand image of Hercules as premium luxury chocolate and stand differentiated among the competitors by providing customized chocolates for consumers. Strengthening of non-priced competitiveness, business restructuring by rebranding the image of lotus chocolates company and Hercules brand. Demand creation, sustainment and enhancement of quality advantage and healthy products. Increase the sales of Hercules by 5-6 per cent per quarterly. Marketing Plan 02/05/10 Brand image and product development 05/06/10 Product testing for quality, taste, color and odor 20/06/10 Promoting Hercules brand through television commercials 25/06/10 Promoting through out door campaigning, print media, radio. 30/06/10 Passing the product through distribution channels and making it available to the target consumers. 10/07/10 Evaluating the outcomes of the advertising campaigns promotional activities. 20/07/10 Developing alternative and going for aggressive campaigning. The alternatives for promoting Hercules is by pairing with brands which are identical and supports each other in promoting themselves as premium brands. For example promoting Hercules (organic chocolate) with BMW or any luxury brands. Or Promoting Hercules with premium airlines through giving complementary packs to business class flyers, or promoting with premium star hotels.

Americas Ultimate Concern :: Essays Papers

America's Ultimate Concern There are only a handful of universal truths to be found, and sex is one of them. Other than life, death, and the need for food, shelter, & society, sex and all that it entails is a fundamental and pervasive fact of human existence. Augustine knew of sex all too well. He guiltily wallowed in & enjoyed it for the majority of his life. When it comes to sex, Augustine was not very different than the millions of Americans who live today, some 1,500 years after him. The world is made up of approximately 7 billion males and females, all of whom are genetically and culturally wired to procreate and/or enjoy the pleasures that the sexual experience provides. Yet how does this simple scientific and psychological fact account for the unbelievable sexual statistics and facts about current American and global society? How does one explain that, in a comprehensive two-year study done by Alexa Research, a leading web intelligence and traffic measurement service, â€Å"sex† was the most popular term for which people searched? Why is it that 54% of men think about sex at least every day and 19% of women think about sex at least once per day? And why, in 1998, were 87% of American high-school students having sexual intercourse? These few facts alone, as well as other obvious overwhelming evidence, should cause us to sit up and ask questions such as: Why are humans, and especially Americans in this case, so obsessed with sex? Why has sex, pornography, and self-pleasure become a predominant ingredient in every-day society? Why are we not able to overcome our infatuation with sex like Augustine did? When following Augustine’s sexual journey through his Confessions, one can see that the only way to examine and overcome American’s obsession with sex is to understand their ultimate concerns, just as Augustine understood and re-defined his own. Augustine was naturally very sexual. As an adolescent he experienced â€Å"the bubbling impulses of puberty [that] befogged and obscured [his] heart so that it could not see the difference between love’s serenity and lust’s darkness.† In his Confessions one reads of how Augustine struggled with lust and his sexuality, eventually giving wholly into a carnal lifestyle by taking a concubine at the age of 17. When he was a student at Carthage all around him â€Å"hissed a cauldron of illicit loves†, and from the time when he was nineteen to twenty-eight he lived a life of â€Å"being seduced and seducing.

Racial Discrimination in US Employment

The United States has been long considered as a nation defined by diversity. An article from the website Mesriani Law Group mentioned that this country is a point where in culture and faces meet. It is the union of languages into one word, and images of many people into one name. However, it cannot be helped that cultures would clash, and the array of disagreements could be far and wide. It cannot be helped that some minds could remain closed even after all the decades different people co-existed. There remains biases and stereotypes, which label so many people with negative names.Although there has been actions and campaigns to counter this unjust behavior in society, it cannot be helped that the ideal one nation is still under construction. Racial discrimination is also most evident in the workplace, where the battle for the better color continues. It could be the pressure from the norms constructed then construed by society. It could be the tradition they never outgrew. It could b e the close-mindedness of people developed by years of inclusion from the many realities of life.Whatever caused this unjust treatment in the workplace, it persists to be a problem in an individuals professional life. This paper aimed to give light to the basic laws that protect the employees from the different forms of discrimination in the workplace. Finding the basic information one should know about this unjust activities is essential in finding conclusions regarding the matter. Furthermore, this paper aims to relate cases into the deliberation to have a firmer grasp about the issue at hand. This is to re-establish the reality of this issue in the country.Discussion Title VII of the Civil Rights Act of 1964 With the rise in statistics regarding racial discrimination in the country, laws were also raised and deliberated upon to protect those who experience this kind of injustice. According to the US Equal Employment Opportunity Commission, there is a law that aimed to protect the individuals who are discriminated against due to their race and place of origin, as well as their sexual orientation and religion. The law also aimed to protect those who are discriminated due to the color of their hair and eyes.This category also includes individuals who are in anyway associated with any particular culture that is different from the host country. This law is the Title VII of the Civil Rights Act of 1964. Employment cannot be denied of any person due to the color of their skins. This law also mentioned that it is applicable to any organization. The local and state government organizations are not exempted from this law and should abide by it. Under this law, it is also prohibited to make organizational decisions based on the stereotypes and general assumptions of different cultures.They cannot point specifically the different races, even those multi-racial individuals, when regarding the total functioning of the organization. In this light, it is considered unlawfu l to evaluate an individual for recruitment, hiring promotion and termination based on the color of their skin. Their wages and other privileges in their employment should not be affected by this factor as well. Organizations should be very particular that they do not have policies that may spite or render a culture discriminated against. Instead, they should be able to adapt a one culture that discourages racial slurs and prejudices.Kinds of Racial Discrimination in the Workplace According to the aforementioned website Mesriani, there are two kinds of situations wherein racial discrimination occurs. This needs to be re-established so find certain solutions to remedy the predicament. The first kind of racial discrimination is the Disparate Treatment. This is the basic form of racial discrimination where the individual is judged by his or her ethnic background and other similar characteristics that may bring about a similar impact on the individual. The second kind is called Disparat e Impact.This, on the other hand, is discrimination brought about by the policies rendered by management, which had a negative effect on an individual based on the color of his or her skin. Website Making Sense also mentioned these kinds of racial discrimination. But they called these as Direct and Indirect discrimination respectively. Those Who Need Protection These people who are being discriminated against need all the protection they could get. They are the people of color, and there exists a certain spite in between. As much as anyone would need, an individual needs to make a living to survive this fast paced society.If they would be discriminated against in employment, then these individuals are only offered the kind of jobs that were stereotyped to fit them. They will not be able to grow, not have any professional advancement, regardless of their capabilities and educational attainment. Furthermore, a lot of individuals of color have superior knowledge and skills. But because of discrimination, they cannot surpass judgmental eyes and their own aspirations. They are unable to make a career and a life because certain people think that they are not capable of doing anything except for menial and routine jobs.Should not one look far beyond, and go deeper than the color of one's skin? Those Who are Liable On the other hand, who are liable for this kind of unjust treatment in the workplace? Website the New Black Magazine wrote that those who ultimately are liable in such situations are the employers. They are in charge and are responsible for the welfare of every employee, regardless of race and certain physical features of an individual. When an employee is involved in the case of discrimination, both he and the employers are taken during the deliberation.It is a rare case though, as the magazine mentioned, for the employer to win against a case of racial discrimination in their office. In the cases when they do, the case continues against the employee invol ved. Race Relations Act of 1976 Simultaneously, there is another act that aims to protect different races. This is called the Race Relations Act of 1976. This, on the other hand, also aims to protect individuals not only in employment but also in housing, education, and the availing of other products and services.On top of daunting discrimination, as the earlier law entailed, this law is aimed to encourage race equality. It takes the issue of equal rights across cultures to a higher level. A Council under this Act is conjured for three reasons. They should eradicate discrimination against different racial groups, promote opportunities across the culture, as well as to reinforce the importance of having good relations between racial groups. Growing Statistics Despite the Improvements According to USA Today, there is a 24% increase in the number of cases about racial discrimination in the workplace.This was reported by the Equal Employment Opportunity Commission. There are 6, 977 case s reported in the year 2007, in comparison to the 5, 646 of the previous year. The article also mentioned that the number of reported unjust activities to the commission was raised to more than half since the year 1991. It was also written that the Commission is yet to study the sudden rise in numbers. However, their speculations are that the spike began with the case about six black teenagers and their white classmate. This injustice also stretched to the offices no one would have found unethical in this sense.On the other hand, an article from the New York Times also mentioned that there is an obvious increase in the number of racial discrimination cases in the workplace. Author Linda Greenhouse mentioned that the Supreme Court has been rather active regarding this kind of cases. One of the cases newly reported then is concerned about the protection of one employee who retaliated against a discriminating supervisor. The other was based on age. Although Title VII also included prot ection individuals against retaliation, the article mentioned that certain courts do not take this as serious as they should.Moreover, this kind of protection was only given to those employees who instigated the complaint against their employers, or those who formally approached the Equal Employment Opportunity Commission. In this regard, an article from the website Human Rights Watch implied that despite the growing number of cases about racial discrimination in the US workplace, those in government still failed to find an answer to completely annihilate the problem. They have been battling with the issue for so many years, and yet the statistics continue to rise. They have signed and implemented many of these laws, but there are more unhappy employees.The laws they created looked very promising. Actually, it promised a lot of things. It promised protection and be on equal footing in regards to employment. Yet the stereotypes remain to be eradicated. The color of the individual's s kin is assumed to be tied with a certain kind of job, despite the achievement and credibility he or she carries. The above mentioned article said that there was little progress, even during the time of Clinton. The public officials each have an obligation to the advancement regarding the human rights of each individual in their country. Yet many did not fulfill them, or chose to ignore the rising issue.The article mentioned that thousand of workers are discriminated against, harassed and threatened each year because these individuals persisted that they practice their rights to employment. Moreover, in certain states, there were campaigns against migrant workers. The research studies done my many organizations about the issue should be a signal loud enough for the politicians to move. Unfortunately, little effort was made on their part. Small Scale Beginning With this problem, the solution should start at a small scale. That is for the individual to have the initiative to make that change.By beginning from where the case occurred, the government might be further called that the people are doing something about it, and that they need the full support of the people the citizens voted into those positions. The victim should first know his or her rights as an employee. He should be educated about the laws by the government and the policies and regulations of the company regarding their welfare in the workplace. Being educated is their biggest defense. With this knowledge, they would know when employers are being discriminatory of their employment. They could be discriminated against for many reasons.However, it is racial discrimination in the workplace that is most prominent in the a diverse country such as the United States. Backed with this basic tool, an individual will be able to recognize when an employer or co-employee is being discriminative of his person as a man of color. When this situation rise, he or she should immediately report this to the authoritie s. In the recent years, authorities have been more strict about these situations, and protection can definitely be attained. In this light, there remains the question why, despite the laws for protection, these kinds of problems continue to rise.They have become more strict, yet there were no significant changes. Responsibility of the Employer On the other hand, the employers should also do something about this kind of injustice in the organizations they own or manage. The Race Relations Act gave suggestions to what employers should do especially when they are held liable to every name listed in their payrolls. According to the act, the employer should take charge in monitoring their staff, including the applicants for hiring and candidates for promotion and further training. On top of this, they should be able to monitor the grievances by these employees.It should be well documented. No matter how minimal the complaint is, they should always give just attention to it. In line with this, they should also monitor the cases wherein disciplinary actions were implemented. This is also to see if their part as an employer is doing what they can in their level. They should also be able to monitor the outcomes of performance assessment of the employees. While they are taking care of the welfare of each employee, they should still be able to keep the performance of the employees in line with the objectives of the company.This is to keep the employee's end of the bargain intact and active. As the nature of business is, it is a give and take relationship. It is also important for the employers to monitor the type of training they have for their employees, and who are taking these trainings. Training has a huge effect on the kind of work life existing in the workplace. If their training have any effect on the behavior of their employees, then there are also effects on the output of each employee. Lastly, the Race Relations Act also suggests that employers should take note of the people who were dismissed or have resigned from the organization.The statistics from these numbers could lead to how the organization should change, if necessary, or if there are some improvements that could utilize for both their benefit as well as that of the employees. Conclusion Racial discrimination in the US work environment is a reality one will eventually have to face. When one thought that this kind of prejudice only happens in the the community, it also stretch in the offices both small and broad across the country. Many are affected as there are a wide array of cultures that clash against each other. It cannot be helped that there are cultures that will ultimately contradict the next.However, when dealing with professionalism, these biases and prejudices should be put aside for the progress of both the individual and the organization. There is progress on the laws being implemented for the protection of these individuals. Unfortunately, it is not yet enough to cov er all grounds. There is politics where there should not be. There is already injustice to those who are in charge of doing justice. In the end, the people help themselves until they are given full support. Racial discrimination should not exist in the office or the community. It should not exist at all.

The History of Pepsi Cola

The History of Pepsi Cola Pepsi Cola is one of the most recognizable products in the world today, almost as famous for its commercials as for its never-ending battle with rival soft drink Coca-Cola. From its humble origins more than 125 years ago in a North Carolina pharmacy, Pepsi has grown into a product available in multiple formulations. Find out how this simple soda became a player in the Cold War and became a pop stars best friend. Humble Origins The original formula for what would become Pepsi Cola was invented in 1893 by pharmacist Caleb Bradham of New Bern, N.C. Like many pharmacists at the time, he operated a soda fountain in his drugstore, where he served drinks that he created himself. His most popular beverage was something he called Brads drink, a mix of sugar, water, caramel, lemon oil, kola nuts, nutmeg, and other additives. As the beverage caught on, Bradham decided to give it a snappier name, eventually settling on Pepsi-Cola. By the summer of 1903, he had trademarked the name and was selling his soda syrup to pharmacies and other vendors throughout North Carolina. By the end of 1910, franchisers were selling Pepsi in 24 states.   At first, Pepsi had been marketed as a digestive aid, appealing to consumers with the slogan, Exhilarating, Invigorating, Aids Digestion. But as the brand flourished, the company switched tactics and decided instead to use the power of celebrity to sell Pepsi. In 1913, Pepsi hired Barney Oldfield, a famous racecar driver of the era, as a spokesman. He became famous for his slogan Drink  Pepsi-Cola.  It Will Satisfy You. The company would continue to use celebrities to appeal to buyers in the coming decades. Bankruptcy and Revival After years of success, Caleb Bradham lost Pepsi Cola. He had gambled on the fluctuations of sugar prices during World War I, believing that sugar prices would continue to rise - but they fell instead, leaving Caleb Bradham with an overpriced sugar inventory. Pepsi Cola went bankrupt in 1923. In 1931, after passing through the hands of several investors, Pepsi Cola was bought by the Loft Candy Co. Charles G. Guth, Lofts president, struggled to make a success of Pepsi during the depths of the Great Depression. At one point, Loft even offered to sell Pepsi to executives at Coke, who refused to offer a bid. Guth reformulated Pepsi and began selling the soda in 12-ounce bottles for just 5 cents, which was twice as much as what Coke offered in its 6-ounce bottles. Touting Pepsi as twice as much for a nickel, Pepsi scored an unexpected hit as its Nickel Nickel radio jingle became the first to be broadcast coast to coast. Eventually, it would be recorded in 55 languages and named one of the most effective ads of the 20th century by Advertising Age. Pepsi Postwar   Pepsi made sure it had a reliable supply of sugar during World War II, and the drink became a familiar sight to U.S. troops fighting all across the globe. In the years after the war, the brand would remain long after American GIs had gone home. Back in the States, Pepsi embraced the postwar years. Company president Al Steele married actress Joan Crawford, and she frequently touted Pepsi during corporate gatherings and visits to local bottlers throughout the 1950s. By the early 1960s, companies like Pepsi had set their sights on the Baby Boomers. The first ads appealing to young people called the Pepsi Generation arrived, followed in 1964 by the companys first diet soda, also targeted at young people.   The company was changing in different ways. Pepsi acquired the Mountain Dew brand in 1964 and a year later merged with snack-maker Frito-Lay. The Pepsi brand was growing up quickly. By the 1970s, this once failing brand was threatening to displace Coca-Cola as the top soda brand in the U.S.  Pepsi even made international headlines in 1974 when it became the first U.S. product to be produced and sold within the U.S.S.R. A New Generation Throughout the late 1970s and early 80s, Pepsi Generation ads continued to appeal to young drinkers while also targeting older consumers with a series of Pepsi Challenge commercials and in-store tastings. Pepsi broke new ground in 1984 when it hired Michael Jackson, who was in the midst of his Thriller success, to be its spokesman. The TV commercials, rivaling Jacksons elaborate music videos, were such a hit that Pepsi would hire a number of well-known musicians, celebrities, and others throughout the decade, including Tina Turner, Joe Montana, Michael J. Fox, and Geraldine Ferraro.   Pepsis efforts were successful enough that in 1985 Coke announced that it was changing its signature formula. New Coke was such a disaster that the company had to backtrack and reintroduce its classic formula, something Pepsi frequently took credit for. But in 1992, Pepsi would suffer a product failure of its own when the spin-off Crystal Pepsi failed to impress Generation X buyers. It soon was discontinued. Pepsi Today Like its rivals, the Pepsi brand has diversified far beyond what Caleb Bradham could ever have imagined. In addition to the classic Pepsi Cola, consumers can also find Diet Pepsi, plus varieties without caffeine, without corn syrup, flavored with cherry or vanilla, even an 1893 brand that celebrates its original heritage. The company has also branched out into the lucrative sports drink market with the Gatorade brand, as well as Aquafina bottled water, Amp energy drinks, and Starbucks coffee beverages. Sources Calderone, Anna. Crystal Pepsi Will Return to Shelves One Last Time This Summer. People.com. 19 July 2017.CBS News staff. Almanac: Pepsi Cola. CBSNews.com. 16 June 2013.Herrera, Monica. Michael Jackson, Pepsi Made Marketing History. Billboard.com. 7 March 2009.PepsiCo staff writers. The Pepsi Cola Story. Pepsi.com. 2005.